I had the opportunity to learn from Dr. My, one of the Industry Mentors in the MBA program, in the course “SMarketing: Sales and Marketing Integration.” Dr. My helped me gain a deeper understanding of marketing principles and strategies. He not only helped me develop plans and analyze the detailed aspects of Sales & Marketing integration, but also guided me in implementing them in a rigorous, scientific, and flexible manner. He shared the latest trends in applying technology and artificial intelligence to the Sales-Marketing field, enabling me to make appropriate strategic decisions. His teaching style is very meticulous and dedicated. What particularly impressed me was his advice: “Invest time and effort, and take every step of the preparation and research seriously, because only then can we achieve the results we expect.”

In summary, Dr. My’s guidance is not only a source of practical knowledge but also a solid foundation that has helped me discover many more fascinating aspects of the ever-changing world of Marketing and Sales.

Grateful to you, Dr. My!